Getting to Know You
Full Name
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Company Name
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What is the URL of your company website?
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What is your Instagram account URL?
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Address
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City
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State
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Country
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Country
Postal code
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What product/service do you provide?
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Which of the following online systems does your company have access to?
Select all that apply
Getting to Know Your Audience
Identifying your target audience is important because it can save you the time, money and resources of advertising to the wrong prospects. Tell us about your target audience so we can make the best ads for them! (Tip: Think buyer personas!)
What is the average age range of your ideal customers?
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What geography are you targeting for your audience? Please include citie(s), state(s), and countrie(s)
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What is the primary language of your ideal customers?
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What are your ideal customer's interests? (Anything from organic food to action movies... Think brands, products, news sources, softwares, etc. that your target customer would like/use.)
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What type of media outlets do your customers consume to find out about your company or industry?
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Do you have a customer database (CSV file or CRM system)? (What is this for? We can better target your ads by creating custom or lookalike audiences on Instagram if your customer/leads list has at least 1,000 contacts.)
If yes to the question above, please upload that list here.
PDF, DOC/DOCX, XLS/CSV, JPG/JPEG, PNG, GIF
Brand Tone/Keywords
We need to understand your brand tone and voice so that we are saying the right things, and more importantly, not saying the wrong things. Your brand tone of voice is the way you talk to your customers and your style of communication. This could be professional, humorous, casual, trendy, etc. Whatever represents your brand personality and values.
Describe your brand tone in at least 3-5 words.
If you already have keywords in a csv file, you can upload them here. If not, you can fill out the keywords individually.
Keyword File Upload
PDF, DOC/DOCX, XLS/CSV, JPG/JPEG, PNG, GIF
Think “What are the keywords my customers would type into Instagram or a search bar?” or “How would my customers describe my product, service, or business?” This can be a single word or a combination of multiple.
Manual Entry
Keyword 1
Keyword 2
Keyword 3
Keyword 4
Keyword 5
Keyword 6
Keyword 7
Keyword 8
Keyword 9
Keyword 10
Keyword 11
Keyword 12
Keyword 13
Keyword 14
Keyword 15
Additional keywords
Who Are We Up Against?
Who are your top 5 competitors (local, national, global)? Please provide their Instagram handle URLs if possible.
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Additional competitors you would like to include?
Ads/Content Creation
What Instagram Ads or Campaigns are you already implementing, if any?
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If yes, what is your current Instagram advertising spend?
$
Do you do any influencer marketing?
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If yes, what is your influencer marketing budget?
$
What are your top 2 goals?
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What type of content are you already posting on Instagram?
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Will you be providing photos/videos or will we be creating content for you?
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Do you use any follower growth tools? If so, what are they?
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Do you already have a DM strategy in place?
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If yes, what is your DM strategy?
What topics are off-limits to write about, if any?
Anything else you would like us to know about? Any questions?
