Getting to Know You
Full Name
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Company Name
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What is the URL of your company website?
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Address
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City
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State
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Country
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Country
Postal code
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What product/service do you provide?
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Is your product/service seasonal?
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Which of the following online systems does your company have access to?
Select all that apply
Which of the following Google services has your company already created?
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Are your Google Services properly integrated? (Specifically Google Ads, Google Analytics, and YouTube)
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Getting to Know Your Audience
Identifying your target audience is important because it can save you the time, money and resources of advertising to the wrong prospects. Tell us about your target audience so we can make the best ads for them! (Tip: Think buyer personas!)
What is the average age range of your ideal customers?
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What geography are you targeting for your audience? Please include citie(s), state(s), and countrie(s)
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What is the primary language of your ideal customers?
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What are your ideal customer's interests? (Anything from organic food to action movies... Think brands, products, news sources, softwares, etc. that your target customer would like/use.)
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What type of media outlets do your customers consume to find out about your company or industry?
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Brand Tone/Keywords
We need to understand your brand tone and voice so that we are saying the right things, and more importantly, not saying the wrong things. Your brand tone of voice is the way you talk to your customers and your style of communication. This could be professional, humorous, casual, trendy, etc. Whatever represents your brand personality and values.
Describe your brand tone in at least 3-5 words.
If you already have keywords in a csv file, you can upload them here. If not, you can fill out the keywords individually.
Keyword File Upload
PDF, DOC/DOCX, XLS/CSV, JPG/JPEG, PNG, GIF
Think “What are the keywords my customers would type into the search bar?” or “How would my customers describe my product, service, or business?” This can be a single word or a combination of multiple.
Manual Entry
Keyword 1
Keyword 2
Keyword 3
Keyword 4
Keyword 5
Keyword 6
Keyword 7
Keyword 8
Keyword 9
Keyword 10
Keyword 11
Keyword 12
Keyword 13
Keyword 14
Keyword 15
Additional keywords
Who Are We Up Against?
Who are your top 5 competitors (local, national, global)?
We are looking for direct competitors in your vertical industry that is ideally targeting the same geographic region (Ex: If Papa John's Pizza were to answer this, a possible URL for Competitor 1 would be "dominos.com," Competitor 2 would be "pizzahut.com," and so on.)
Top 5 Competitors (URLs)
Competitor 1 URL
Competitor 2 URL
Competitor 3 URL
Competitor 4 URL
Competitor 5 URL
Additional competitors you would like to include?
Ads/Content Creation
Will you be providing photos/videos or will we be creating content for you?
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Have you run Google Ads Campaigns in the past?
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If yes, what types of campaigns were they?
Also if yes, what was your campaign budget?
$
What topics are off-limits to write about, if any?
Anything else you would like us to know about? Any questions?
